EINSTEIN BROS.® BAGELS CELEBRATES NEW HERNDON LOCATION

Einstein Bros.® Bagels Opens NEW Herndon Location

Restaurant
Hosts Grand Opening Celebration with Free Coffee Tags for the First 300
Customers and Other Give-Aways

Herndon, VA – February 20, 2014 – Einstein Bros.® Bagels is pleased
to announce the grand opening of a new location in Herndon, VA, at 1140 Elden
St. on Thursday, February 20. To celebrate, Einstein Bros. will host grand opening celebrations and offer free coffee tags to the first
300 customers on Thursday, February 20th. In addition to the
celebration on February 20th, Einstein will also offer a week of
deals to celebrate with the local community with the following promotions:

Monday,
February 24: Free Coffee
w/Purchase to start the week off right

Tuesday,
February 25: $2 Off Egg
Sandwich to satisfy that morning hunger

Wednesday,
February 26: Free
Espresso w/Purchase to help you kick through the mid-week

Thursday,
February 27: $2 Off Lunch
Sandwich for the lunch fans

Friday,
February 28: $4 Off a
Bucket for the Office Hero lovers

Saturday,
March 1: Meet Melvyn and
Elmo and Spin the Wheel for great prizes all day long

“We are increasingly focused
on expanding the Einstein Bros. bagels brand, and the opening of our new
Herndon location demonstrates the growing demand for the quality and freshness
that Einstein stands for,” said Jeff O’Neill, chief executive officer of
Einstein Noah Restaurant Group. “We are eager to share our quality New York
style bagels and fresh brewed coffee with Herndon area residents and hope they
join us for our grand opening ceremony and giveaways.”

Einstein Bros. Bagels’ diverse
menu offerings include its world famous variety of freshly baked bagels, from
traditional, 9 Grains, Thintastic Bagels, clusters and more, plus a selection
of signature sandwiches, home-style soups, tempting sweets and bottomless
artisan roasted coffee and specialty beverages. The local community also will
be able to take advantage of the Smart Choices offerings, with satisfying items
all under 385 calories and less than 15g of fat. The restaurant’s catering and
delivery services are a snap with crave able menu items, from hot breakfast for
the group and Darn Good Coffee® to go, to lunch boxes with the brand’s
signature sandwiches, to mouthwatering salads, smoothies and snacks. For all of
your catering needs and to learn more about the complete menu; call 1(800)
BAGELME or visit the online website at www.einsteinbros.com.

Hours of operation are Monday through
Friday 5:00
a.m. to 5:00 p.m., Saturday 6:00 a.m. to 4:00 p.m Sundays
6:00 a.m. to
3:00 p.m.

Follow Einstein Bros on: Facebook | Twitter

About Einstein Noah Restaurant
Group

Einstein Noah
Restaurant Group, Inc. is a leading company in the quick-casual segment of the
restaurant industry that operates, franchises and licenses locations under the
Einstein Bros.®, Noah's New York Bagels® and Manhattan Bagel® brands. The
Company's retail system consists of over 860 restaurants in 43 states and the
District of Columbia. It also operates a dough production facility. The
Company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

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